If you’re drowning in coaching session planning or your schedule is crazy hectic, it’s time to develop a health coaching program tailored to your clientele that you can use across the board with minor adjustments. This template-based program is the solution for creating organization in your practice without compromising the quality of services for your clients. As a bonus, your coaching program serves as the first step in scaling your business to new heights without added stress. 

The Benefits of a Custom Health Coaching Program

Crafting a health coaching program tailored to each client is essential for providing the best health coaching results. When you hone in on the individual needs of each client, you create a plan that’s as individual as they are. This personalized touch does more than cater to their needs; it shows how invested you are in their entire health journey — a key motivator for their success. 

In an industry filled with generic health advice, having a custom plan elevates your work above your competition, helping your program stand out as a testament to care and precision. That level of attention builds trust and cements the client-coach relationship, making it more of a partnership than a simple coaching transaction. 

Additionally, the power of a custom program shows up in the testimonials of those you’ve helped. Each client who emerges healthier, more energized, and more in tune with their body serves as a living testament to the value of your work. The result is a health coaching business that markets itself, making your job easier. 

how to create a custom health coaching program
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How to Create a Health Coaching Program Template

Here’s how to develop a health coaching program template that lightens your workload while providing an irresistible offer to your clients.

1. Start with a strong program foundation.

A solid foundation for your coaching program begins with your clients. It should address who they are and focus on solving their problems. Are you targeting weight management, stress reduction, or chronic illness management? If so, who’s in dire need of these services? 

From the language used to the resources provided, knowing your specialty or niche informs the design of your entire program. So, take time to define what you want to offer and the goals you want to help your clients achieve.

Another foundational element is the length of your program. The length should align with the goals you’re helping your clients achieve, providing a realistic timeframe for them to see and feel results. 

2. Structure matters more than you think.

Your health coaching package is your product, and what’s inside should reflect your expertise and your client’s needs. This package should have an easy-to-understand setup that includes:

  • The number of sessions.
  • The type of resources provided (meal plans, workout guides, mindfulness exercises).
  • The level of support you offer between sessions.

Each component must add value and propel your clients toward their goals.

Another important aspect to include is benchmarks — markers of progress. Establish these at intervals to keep clients motivated and on track. Whether it’s bi-weekly weigh-ins or monthly fitness assessments, these checkpoints help evaluate the effectiveness of your program and allow you to make adjustments when needed.

plant-based ingredients recommended by a health coach

3. Design engaging content based on client needs.

The content is where your expertise shines. Create material that is not just informative but engaging. Incorporating interactive elements, especially for online coaching, keeps clients engaged. Written guides, tutorials, quizzes, webinars, and live Q&As are excellent tools for this.

Within this content, be sure to hit on major pain points that your clients have. Provide as much information and resources needed to help them progress toward their goals. For example, if you’re coaching pregnant women through a happy and healthy pregnancy, it would be helpful to include content that helps them lessen the worry surrounding their pregnancy. This may include week-to-week guides on what to expect or online resources to find help with the latest product.

4. Implement the latest tech to make the program convenient and effective.

Don’t be afraid to integrate the latest technology into your content. Leverage apps and platforms for delivery and tracking, like health apps that sync with fitness wearables or custom databases, to help clients monitor their dietary intake and exercise. The key is to make integrating your program into their daily life seamless and intuitive.

Implementation is all about bringing your plan to life. This step should be systemized yet flexible. Prepare for the unexpected and be ready to adapt your program to real-life challenges your clients face.

5. Be transparent about pricing and payments.

Determining the pricing for your health coaching program requires a delicate balance between valuing your expertise and accommodating the financial capacities of your target clientele. Your pricing structure should reflect the depth of your services, the tools and resources provided, and the extent of personalization within your program.

When setting your prices, conduct market research to understand the standard rates within the industry, particularly within your niche. Analyze what competitors are charging for similar offerings and then differentiate yours based on the unique value you bring. Consider your credentials, experience, and the program’s complexity when setting a price point that ensures profitability while remaining competitive.

Be transparent with your pricing. Clearly outline what each package includes and avoid hidden costs that erode trust. For example, if your monthly health coaching package includes weekly one-on-one sessions, group workshops, and personalized meal plans, itemize the value of each in your pricing breakdown.

When it comes to payments, simplicity and convenience are key. Utilize secure, reliable payment processing systems that offer flexibility, such as monthly installments or payment plans. This not only makes your program more accessible to those who may not be able to pay in full upfront but also demonstrates understanding and accommodation of client needs.

Lastly, maintain clear communication about payment deadlines, refund policies, and other financial stipulations. An automated system for reminders and receipts can save time and help avoid any potential confusion or disputes.

6. Evaluate the progress of your program and gather feedback.

No program is complete without evaluation. Regularly assess how well the program meets your clients’ needs and make necessary adjustments. This might mean modifying dietary plans, altering fitness routines, or even extending support hours for your clients.
Remember to always focus on what will be valuable to your client. Using feedback from clients will help you refine your program into something that’s irresistible to future clients.

Four Examples of Real Health Coaching Programs

1. Carolyn Brouillard’s Transformational Coaching

Carolyn offers both a six-month and six-week program of transformational coaching. On her website, she quantifies what’s in each package and clearly outlines bonuses, too. 

2. Molly Alliman’s Health Coaching

Besides individual sessions, Molly’s health coaching includes several programs based on duration: 1-month, 3-month, and 6-month. 

3. Tara Garrison’s Health and Life Coaching

Tara’s website lists out what’s included with expanding sections so prospective clients can dig into the details or stick with the broad overview. Tara leverages both text and video testimonials to seal the deal. 

Tara Garrison

4. Sohee Carpenter’s Signature ELT (Eat. Lift. Thrive) Method Coaching

Sohee’s inviting website not only lists what’s included in her packages but also compares her different offers in an easy-to-digest chart. Notice the powerful testimonials, too!

Sohee Carpenter

Marketing and Scaling Your Health Coaching Program

Growing your health coaching program is two-fold, relying on both powerful marketing and sustainable scaling solutions. 

It calls for connecting with your audience through relatable success stories and clear evidence of transformation while also building upon that connection to create a community to retain clients long-term. Both elements are crucial for a thriving health coaching practice.


Your marketing efforts should revolve around the transformative experiences of your clients — how they started, the journey they went through, and the outcomes they achieved. Craft these stories authentically, emphasizing the personalized approach that facilitated their success. Utilizing testimonials, before-and-after snapshots, and detailed case studies can significantly amplify the credibility and appeal of your program.

Digital marketing should be a key component of your strategy. Create a strong online presence through a professional website, an active blog with helpful articles, and engaging social media profiles that showcase the lifestyle your program promotes. Utilize search engine optimization (SEO) with relevant keyword phrases to improve visibility in search results:

  • Health coach packages.
  • Online health coaching.
  • Health and wellness coaching programs. 

Free webinars or workshops can also draw potential clients by providing immediate value and a preview of your coaching style.

Scaling and Beyond

Once your marketing draws in clients, consider how you can scale your business effectively. Scaling isn’t just about reaching more people; it’s about maximizing impact while maintaining quality. Look at structuring group sessions for clients with similar goals, which can foster a community environment, encourage peer support, and make your program more accessible.

For those who have completed a program, consider offering an advanced or maintenance package to help them sustain the lifestyle changes. This not only provides continuity for clients but also opens up additional revenue streams for your business.

Implementing referral programs is also an effective way to attract new clients. Encourage your existing clients to refer friends or family by offering discounts or special sessions. Word-of-mouth is a powerful tool, especially when genuine success stories back it.

Ready to Get Started?

Creating your custom health coaching program doesn’t have to be a hassle. As a Coach Factory VIP member, you get free access to this health coaching program worksheet to get a head start on the process.

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Written by The Coach Factory Team

We're a team of coaching enthusiasts who hire and work with coaches. Members of our team run businesses in the coaching industry or provide services that support coaches, and several of us are coaches ourselves.

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