To a prospective client, what are the signals that a coach is professional and trustworthy? 

One of many ways to differentiate yourself from other coaches is by offering your clients your own exclusive app.

But without hiring an app developer, how can you make this possibility a reality? The answer is through white label apps. 

Benefits of White Label Apps for Coaches

A white-labeled coaching app can help you deliver a superior experience for your clients. While each app is slightly different, here are some of the key features that coaches find valuable in white label apps:

  • private communities
  • event calendars
  • goal setting and tracking
  • client activities
  • workout plans
  • nutritional menus
  • content libraries
  • live video streaming
  • interactive courses
  • quizzes
  • discussion forums

What is white label vs. private brand?

White label means that a product is ready-made for the purchaser to brand with their own name, logo, colors, etc. and sell as their own. When you purchase a white label good, it means you have the rights to use it as your own. A private brand is custom designed for a single brand, and that brand has exclusive rights to it. 

Can you white label an app?

Yes! Many apps are sold white label so that the purchaser can tailor the appearance and features to their own uses and branding. 

A white label coaching app is a ready-made software application developed by a third party that you can customize and rebrand as your own unique coaching app. The end user won’t know that it’s not your own private app, but you will get the benefits of not having to craft an app from scratch. 

White Label Apps: Pros and Cons

There are other many benefits and a few potential downsides to having an app for your coaching practice. 

Dominate the coaching market more quickly

Getting your services in front of potential clients before your competitors will give you a major advantage. Traditional app development is a long process that involves concept development, design, coding, and multiple rounds of testing. 

With a white-label solution, it’s all done for you, which enables you to launch your app in weeks instead of months. This speed lets you capitalize on market trends and respond to client demands in real-time.

Save money 

The investment required to develop an app from scratch is astronomical, especially for small practices or solo coaches. There are costs for development, design, testing, and ongoing maintenance. These costs can exceed $500,000!

White-label apps are a fraction of that cost, making them a fiscally smart choice. The average cost sits around $20,000-$30,000. For more advanced features or multi platform development, this cost increases upwards toward $100,000. 

Ready to use

As a coach, the last thing you need is another lengthy tutorial showing how to use your investment. White label apps offer professional-grade quality right out of the box. Designed and built by experts in software development, the app comes equipped with reliability and powerful performance. The built-in features are generally the result of extensive research and testing, so you get a product that’s functional and optimized for a great user experience.

Customizable for your brand

White-label apps come pre-made, but they are far from one-size-fits-all solutions. You can integrate your logo, choose color schemes that align with your brand, and select features most relevant to your clients. This level of customization allows your app to offer a seamless extension of your brand, which enhances brand loyalty and recognition.

a coach uses an app for his fitness business

What are the possible disadvantages of a white label app?

While white label apps are convenient, they do come with limitations. You’re restricted to the features the service provider offers, which means less flexibility compared to a fully custom app. Also, you’re at the mercy of the service provider’s update schedules and potential downtime.

Another disadvantage of using a white label app is the potential risk to your brand reputation. Since you don’t have full control over the app’s development, maintenance, and updates, any issues could reflect poorly on your brand, even if it’s not your fault. For instance, if the app experiences frequent bugs, crashes, or data security issues, your clients may associate these problems directly with your brand rather than the white-label service provider.

This leads to losing trust and damaging long-term client relationships. In these cases, damage control and reputation management are complex because you depend on a third party to resolve the issues.

Three Examples of How Coaches Use White Label Apps

Learning about white label apps is only one part of the process. It’s helpful to see how these apps help coaches bring value to their clients. Below are three examples of how white label apps benefit different coaches.

White Label Business Coaching App

If you’re a business coach who works with entrepreneurs, you may want to provide a toolkit for startup founders. You can opt for a white-label app specializing in business productivity and mentorship. You’re able to customize this app to include your brand colors, logo, and specialized content. 

Your clients can then track their goals, access important business documents, and even schedule one-on-one sessions — all while building a deeper connection with your coaching brand, which improves credibility and brand loyalty.

White Label Personal Training App 

Fitness coaches can extend their services by providing clients with at-home workout routines, nutrition plans, and progress-tracking capabilities. White-label fitness apps are available with built-in features like exercise libraries, meal planners, and progress trackers. You can upload custom workout plans, input specialized diet charts, and even add a feature to book live sessions.

White Label Wellness App

A wellness coach focusing on mental health aims to offer meditation and mindfulness resources, articles and tips for stress management. A white-label wellness app that provides a framework for guided meditations, mood tracking, and content libraries would work well for this goal. The coach then personalizes it by adding their guided meditation tracks, articles, and daily mindfulness tips.

Their clients can now engage in daily mindfulness practices, read articles, and even track their mood changes.

Best White Label Apps for Coaching Businesses

If you’re a coach, especially in the wellness or business sector, aiming to amplify your business and deliver an exceptional client experience, a white label app may be the way to go. 

What is the average cost for a white label app?

White label apps are sold through monthly subscriptions. The prices vary depending on functionality and number of users, but you can pay as low as $33 monthly. On the upper end, coaches with large, thriving on-app communities may be paying as much as $1000 each month — still a fraction of the cost to pay a developer to create one from scratch. 

What are examples of white label apps?

Five popular white label apps are MightyPro, Nudge, Fitr, Disciple, and All of these are perfect for customizing with your particular coaching niche and brand.  

1. MightyPro

MightyPro is ideal for coaches who prioritize creating a sense of community among their clients. MightyPro prioritizes interactive client connections with features like discussion forums, event calendars, and member directories. Plus, its analytics dashboard enables you to monitor engagement metrics and fine-tune your strategies in real time.

  • Cost — MightyPro has two monthly subscription tiers at $33 and $99. 
  • Free trial — 14-day

2. Nudge

Tailored for health and wellness coaches, Nudge offers a seamless client management interface. This app lets you keep tabs on client activities, set goals, and monitor behavior trends. The in-app messaging and automated notification features enable convenient, open communication that allows coaches to provide timely interventions or motivational boosts when needed.

  • Cost — Nudge has two paid tiers at $60 and $100 monthly.
  • Free trial — five-client tier with no time limit.

3. Fitr

For fitness coaches, Fitr is the ultimate toolkit. This platform comes with ready-to-use workout and nutritional plans that you can adapt to meet individual client needs. An interactive calendar makes scheduling and tracking a breeze, while its built-in payment system simplifies financial transactions. Fitr even allows you to conduct virtual classes to accommodate client preferences. 

  • Cost — Fitr has three subscription tiers: $34.99, $79.99, and $129.99 monthly.
  • Free trial — 14-day

4. Disciple

Disciple functions as a multi-dimensional client engagement hub. It’s ideal for coaches who offer masterclasses, educational resources, and networking opportunities. With a rich feature set that includes content libraries, community discussion boards, and live event streaming, it works for a range of coaches across different industries. Additionally, its membership tier options provide an added revenue stream for coaches.

  • Cost — Disciple is one of the costlier apps with monthly rates based on the number of members: 500 members is $633 monthly while 5,000 members is $999 monthly.

5. stands out for its unparalleled customizability. Its user-friendly drag-and-drop interface allows coaches without coding experience to create a unique app experience. Whether you specialize in fitness, business, or other niches, easily accommodates a wide range of content.

Cost — has two main subscription tiers at $79 monthly and $239 monthly.

Move to the Front of the Pack with White Label Coaching Apps

Unlike building an app from scratch, which can be costly and time-consuming, white-label apps offer an almost immediate out-of-the-box solution. After purchasing and tailoring the license to fit your brand, you’ll have an app without writing a single line of code. From client management and community building to delivering personalized wellness routines and real-time performance analytics, the right app can revolutionize your operations.

Coach Factory Icon

Written by The Coach Factory Team

We're a team of coaching enthusiasts who hire and work with coaches. Members of our team run businesses in the coaching industry or provide services that support coaches, and several of us are coaches ourselves.

Quenza Platform Review: Pros, Cons, and Alternatives for Coaches

Nudge Coach App Review: For Health, Wellness, or Fitness Coaching