What YOUR Free MEMBERSHIP INCLUDES

Everything you need to build a coaching business that gets noticed.

Free coaching tools, articles, training, and expert interviews — the coaching industry’s best-kept secrets, all free.

Membership is Free

Here’s what waiting inside.

Join Coach Factory today and get instant access to the free training, resources, and insights you need to coach with confidence, grow your coaching business, and create impact for your clients.

Articles & Training

Tools & Resources

Free coaching tools, downloadable worksheets, templates, checklists, and scripts you can put to work this week to improve your coaching and add value to your client experiences.

The Podcast

Experienced coaches and coaching industry experts share candid insights about what worked, what didn’t, and what they’d do differently. No the highlight reel.

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WHAT’S INCLUDED

No strings attached. No paywall where the good stuff lives.

  • Business training: Intentional learning paths to improve your business skills, systems, and processes.
  • Coach training: Comprehensive opportunities to sharpen your coaching skills and become a better coach.
  • Tools and resources: Scripts, worksheets, templates, and checklists you can put to work this week.
  • Insights from industry pros: Experienced coaches share candid accounts of what worked, what didn’t, and what they’d do differently.

You Belong Here

Wherever you are in your coaching journey, you’ll find everything you need.

Just starting out in your coaching journey

Building momentum but stretched too thin

If you’re feeling the squeeze of success (overwhelmed, exhausted, and maybe a bit stuck), you need to work on your business and refine your packages and programs, tailor your message to attract ideal clients, establish systems and processes to streamline workflows, and create leverage to free up your time.

Experienced and ready to grow your business

If you’re an experienced coach ready to scale up and expand your reach and impact, you need advanced systems and tactics to grow your team, tap into strategic partnerships, build your reputation as a recognized and respected thought leader in your niche, and amplify your message to reach new audiences.

FROM THE Resource LIBRARY

A taste of what’s waiting for you.

Here’s just a sample of the 56 free coaching tools and resources you’ll have instant access to as a member.

  • Coaching Cancellation & Refund Policy Template
  • Coach Burnout Risk Self-Check
  • Ideal Client Profile Worksheet
  • Coaching Niche Discovery Worksheet
  • Guide: Coaching Landing Page Template
  • Resource: Coaching Service Termination Letter Template
  • Client Tool: Financial Coaching Intake Form
  • Client Tool: Free Life Coaching Agreement
  • Resource: TikTok Content Ideas for Coaches
  • Resource: Scheduling Tool Comparison Chart
  • Client Tool: The Golden Circle
  • Client Tool: OSKAR Model
  • Resource: Health Coaching Session Template +50 Questions
  • Worksheet: Creating a Custom Health Coaching Program
  • Client Tool: Eisenhower Box
  • Client Tool: Fishbone Diagram
  • Resource: Coaching Disclaimer Templates
  • Guide: Online Health Coaching Business Checklist
  • Worksheet: How to Calculate Your Business Coaching Rates
  • Resource: Leadership Coaching Reference Sheet

Plus many more inside, with new free coaching tools added frequently!

Coach Factory FAQ

You’ve got questions. We’ve got answers.


Frequently asked questions

What is Coach Factory?

Coach Factory is a comprehensive online resource site for coaches of all types. Our website features blog articles, a podcast, and a free membership with downloadable business tools, educational content, industry insights, and training materials designed to help coaches improve their coaching practices and grow their businesses.

Who is Coach Factory for?

Coach Factory is for coaches of all experience levels — brand new coaches just starting out, successful coaches who need support and systems, and experienced coaches who are ready scale up and help more people. We serve a variety of coaching niches, including life coaching, business coaching, career coaching, health and wellness coaching, financial coaching, and spiritual coaching. If you’re a coach, we meet you where you’re at with the tools and resources you need to build the business of your dreams.

What kind of content is available on Coach Factory?

Coach Factory features a variety of content designed to help coaches improve their coaching practices and grow their businesses. This includes blog articlesa podcast, and member-only downloadable tools and training materials such as ebooks, checklists, worksheets, and templates.

How do I access the Coach Factory podcast?

The Coach Factory podcast is your backstage pass to go behind the scenes and learn the secrets of coaching from experienced coaches who’ve been right where you are! Listen to episodes on this website or anywhere you like to listen to podcasts, including platforms like Apple PodcastsSpotify, and Google Podcasts.

Does Coach Factory accept or publish guest articles?

Coach Factory does not currently accept guest article proposals or publish submitted guest articles. We delete and do not respond to guest article inquiries. All articles, resources, or other types of content we publish is created by our team, or at times, by invitation only to select partners or coaches we have established relationships with. The best way to start and build a relationship with Coach Factory is to become a member and engage with us.

How can Coach Factory help me improve my coaching practice?

There are incredible associations, global organizations, and coaching programs available that teach you how to be a coach. But what happens after that? How do you build a profitable, sustainable coaching practice? How do you get coaching clients? How do you build your coaching brand, create your coaching packages and programs, differentiate yourself from other coaches, and market yourself as a coach? Coach Factory answers those questions and then some. We provide a wide range of resources across a variety of topics, from coaching skills and techniques to business development and marketing strategies to help you achieve your goals as a coach.

Is Coach Factory a coaching certification program?

No, Coach Factory is not a coaching certification program. However, we do offer a wide range of free resources and training materials to help coaches improve their coaching skills and grow their business. On our blog, we also provide information on various coaching certification programs and organizations to help coaches find the right certification programs and industry education opportunities.

Is Coach Factory affiliated with any specific coaching organization?

Coach Factory is fully funded by MotivationCode.com, which does offer training and certification for coaches on how to use the MCode assessment with clients. If you’re interested in learning more, we’d love to talk with you about joining our network of Certified MCode Coaches. Until then, no pressure. The work stays free, and so does your welcome here.

Why should I become a member of Coach Factory?

Because it’s free! As a member of Coach Factory, you will have access to exclusive content and resources that will help you improve your coaching practice and grow your business.

What kind of exclusive content and resources will I have access to as a member?

Coach Factory members have access to a variety of exclusive resources, including full-length interviews with coaching experts, ebooks, articles, videos, templates, worksheets, and checklists — some to help you improve your coaching skills and business, and some to use with your clients to add value to your client experiences.

Can I cancel my membership at any time?

Yes, you can cancel your Coach Factory membership at any time. Just reach out and we’ll delete your account securely and completely.

Why is Coach Factory free? What’s the catch?

At Coach Factory, we believe in the importance and power of coaching as a transformative tool for personal and professional growth. Our membership is free because we believe that coaching should be accessible to everyone regardless of their financial situation, and the best way to make that happen is to equip more coaches at all levels with the tools, training, and resources they need to build successful businesses. Our goal is to empower coaches to help more people.

How does Coach Factory stand out from other coaching resource sites?

Two primary differences set us apart from all other coaching resource sites: First, joining Coach Factory is free. Second, Coach Factory takes an unbiased, unfiltered, neutral approach to all of the content we create and provide. We’re not pushing any one solution or approach, we’re not trying to lead you in a specific direction, and we don’t have a hidden agenda. The education we provide isn’t motivated by driving you to buy something, it’s motivated by our goal to create the largest collection of resources and information for coaches in the world so we can help coaches just like you help more people!

Since you’re already here, why not…

Listen to the Coach Factory Podcast

This is a podcast unlike any other you’ve listened to. Hosted by Shawn Hesketh, an experienced learning strategist and executive coach, each episode focuses on a specific aspect of coaching and features the most impactful and actionable insights, examples, and stories from interviews with expert coaches.

Browse the Coach Factory Blog

Find articles on everything from how to start a coaching business, improve your coaching skills, and grow your business through branding and marketing to information on the coaching industry, coaching certifications, and the tech and tools that power the administrative and operational side of being a coach.

Join Coach Factory for Free

Your free Coach Factory Membership gets you instant access to coaching tools, worksheets, templates, scripts, and checklists you can put to work this week. Honest articles from coaches who’ve walked the road ahead of you. And podcast interviews where experts tell you what actually worked. For free.

Claim your backstage pass now.

Free to join. Instant access to everything. No catch.

INSTANT ACCESS. NO CREDIT CARD REQUIRED.