What YOUR Free MEMBERSHIP INCLUDES
Everything you need to build a coaching business that gets noticed.
Free coaching tools, articles, training, and expert interviews — the coaching industry’s best-kept secrets, all free.
Membership is Free
Here’s what waiting inside.
Join Coach Factory today and get instant access to the free training, resources, and insights you need to coach with confidence, grow your coaching business, and create impact for your clients.
Articles & Training
Outcome-focused articles and step-by-step training on the business skills coaches actually need. Pricing, positioning, client acquisition, systems — no upsell required.
Tools & Resources
Free coaching tools, downloadable worksheets, templates, checklists, and scripts you can put to work this week to improve your coaching and add value to your client experiences.
The Podcast
Experienced coaches and coaching industry experts share candid insights about what worked, what didn’t, and what they’d do differently. No the highlight reel.
3,196
HAPPY COACHEs
224
Expert ARTICLES
56
Free Tools
17
Podcast Episodes
WHAT’S INCLUDED
No strings attached. No paywall where the good stuff lives.
We’ve been in this industry long enough to know exactly what coaches need and what they can’t find anywhere else. Everything we’ve learned and everything we can pull from coaches who’ve been there is right here.
- Business training: Intentional learning paths to improve your business skills, systems, and processes.
- Coach training: Comprehensive opportunities to sharpen your coaching skills and become a better coach.
- Tools and resources: Scripts, worksheets, templates, and checklists you can put to work this week.
- Insights from industry pros: Experienced coaches share candid accounts of what worked, what didn’t, and what they’d do differently.
You Belong Here
Wherever you are in your coaching journey, you’ll find everything you need.
Every article, resource, and training in Coach Factory is designed to meet you right where you are and give you what you need to keep moving.
Just starting out in your coaching journey
If you’re an emerging or aspiring coach just setting up your business, you need to knock out all the business basics, define your approach, get clients and gain experience, establish your brand, differentiate yourself, clarify your message, and market your coaching packages.
Building momentum but stretched too thin
If you’re feeling the squeeze of success (overwhelmed, exhausted, and maybe a bit stuck), you need to work on your business and refine your packages and programs, tailor your message to attract ideal clients, establish systems and processes to streamline workflows, and create leverage to free up your time.
Experienced and ready to grow your business
If you’re an experienced coach ready to scale up and expand your reach and impact, you need advanced systems and tactics to grow your team, tap into strategic partnerships, build your reputation as a recognized and respected thought leader in your niche, and amplify your message to reach new audiences.
FROM THE Resource LIBRARY
A taste of what’s waiting for you.
Here’s just a sample of the 56 free coaching tools and resources you’ll have instant access to as a member.
Plus many more inside, with new free coaching tools added frequently!
Coach Factory FAQ
You’ve got questions. We’ve got answers.
We’ve collected the questions asked most often by coaches about Coach Factory and our free membership packed with training, resources, and tools to power your coaching business. Check out our FAQs below and if you don’t find an answer to your question, reach out. We’re happy to help.
Frequently asked questions
What is Coach Factory?
Coach Factory is a comprehensive online resource site for coaches of all types. Our website features blog articles, a podcast, and a free membership with downloadable business tools, educational content, industry insights, and training materials designed to help coaches improve their coaching practices and grow their businesses.
Who is Coach Factory for?
Coach Factory is for coaches of all experience levels — brand new coaches just starting out, successful coaches who need support and systems, and experienced coaches who are ready scale up and help more people. We serve a variety of coaching niches, including life coaching, business coaching, career coaching, health and wellness coaching, financial coaching, and spiritual coaching. If you’re a coach, we meet you where you’re at with the tools and resources you need to build the business of your dreams.
What kind of content is available on Coach Factory?
Coach Factory features a variety of content designed to help coaches improve their coaching practices and grow their businesses. This includes blog articles, a podcast, and member-only downloadable tools and training materials such as ebooks, checklists, worksheets, and templates.
How do I access the Coach Factory podcast?
The Coach Factory podcast is your backstage pass to go behind the scenes and learn the secrets of coaching from experienced coaches who’ve been right where you are! Listen to episodes on this website or anywhere you like to listen to podcasts, including platforms like Apple Podcasts, Spotify, and Google Podcasts.
Does Coach Factory accept or publish guest articles?
Coach Factory does not currently accept guest article proposals or publish submitted guest articles. We delete and do not respond to guest article inquiries. All articles, resources, or other types of content we publish is created by our team, or at times, by invitation only to select partners or coaches we have established relationships with. The best way to start and build a relationship with Coach Factory is to become a member and engage with us.
How can Coach Factory help me improve my coaching practice?
There are incredible associations, global organizations, and coaching programs available that teach you how to be a coach. But what happens after that? How do you build a profitable, sustainable coaching practice? How do you get coaching clients? How do you build your coaching brand, create your coaching packages and programs, differentiate yourself from other coaches, and market yourself as a coach? Coach Factory answers those questions and then some. We provide a wide range of resources across a variety of topics, from coaching skills and techniques to business development and marketing strategies to help you achieve your goals as a coach.
Is Coach Factory a coaching certification program?
No, Coach Factory is not a coaching certification program. However, we do offer a wide range of free resources and training materials to help coaches improve their coaching skills and grow their business. On our blog, we also provide information on various coaching certification programs and organizations to help coaches find the right certification programs and industry education opportunities.
Is Coach Factory affiliated with any specific coaching organization?
Coach Factory is fully funded by MotivationCode.com, which does offer training and certification for coaches on how to use the MCode assessment with clients. If you’re interested in learning more, we’d love to talk with you about joining our network of Certified MCode Coaches. Until then, no pressure. The work stays free, and so does your welcome here.
Why should I become a member of Coach Factory?
Because it’s free! As a member of Coach Factory, you will have access to exclusive content and resources that will help you improve your coaching practice and grow your business.
What kind of exclusive content and resources will I have access to as a member?
Coach Factory members have access to a variety of exclusive resources, including full-length interviews with coaching experts, ebooks, articles, videos, templates, worksheets, and checklists — some to help you improve your coaching skills and business, and some to use with your clients to add value to your client experiences.
Can I cancel my membership at any time?
Yes, you can cancel your Coach Factory membership at any time. Just reach out and we’ll delete your account securely and completely.
Why is Coach Factory free? What’s the catch?
At Coach Factory, we believe in the importance and power of coaching as a transformative tool for personal and professional growth. Our membership is free because we believe that coaching should be accessible to everyone regardless of their financial situation, and the best way to make that happen is to equip more coaches at all levels with the tools, training, and resources they need to build successful businesses. Our goal is to empower coaches to help more people.
How does Coach Factory stand out from other coaching resource sites?
Two primary differences set us apart from all other coaching resource sites: First, joining Coach Factory is free. Second, Coach Factory takes an unbiased, unfiltered, neutral approach to all of the content we create and provide. We’re not pushing any one solution or approach, we’re not trying to lead you in a specific direction, and we don’t have a hidden agenda. The education we provide isn’t motivated by driving you to buy something, it’s motivated by our goal to create the largest collection of resources and information for coaches in the world so we can help coaches just like you help more people!
Since you’re already here, why not…
Listen to the Coach Factory Podcast
This is a podcast unlike any other you’ve listened to. Hosted by Shawn Hesketh, an experienced learning strategist and executive coach, each episode focuses on a specific aspect of coaching and features the most impactful and actionable insights, examples, and stories from interviews with expert coaches.
Browse the Coach Factory Blog
Find articles on everything from how to start a coaching business, improve your coaching skills, and grow your business through branding and marketing to information on the coaching industry, coaching certifications, and the tech and tools that power the administrative and operational side of being a coach.
Join Coach Factory for Free
Your free Coach Factory Membership gets you instant access to coaching tools, worksheets, templates, scripts, and checklists you can put to work this week. Honest articles from coaches who’ve walked the road ahead of you. And podcast interviews where experts tell you what actually worked. For free.
Claim your backstage pass now.
Free to join. Instant access to everything. No catch.
INSTANT ACCESS. NO CREDIT CARD REQUIRED.



















