Life coaching is an empowering career that allows you to impact lives by helping people realize their potential and achieve their goals. But, just like any profession, it requires a meaningful investment in time, energy, and finance.

But is the investment truly worth it?

Your passion for helping others, commitment to personal growth, and willingness to invest in this path all contribute to the answer. This post — and the accompanying free worksheet — will help you decide if this is the right investment for your career. 

How Much Does a Life Coach Earn?

On average, life coaches charge from $100 to $500 per hour, with experienced coaches earning upwards of $1,000 per hour. This is largely dependent on how a coach earns money but the return on investment could be significant, especially after becoming established in the industry. 

It’s important to note that success in life coaching isn’t solely financial. The fulfillment from helping others achieve their goals can bring invaluable personal satisfaction. While the monetary investment to become a life coach can be fulfilling, the personal and professional rewards make it well worth considering.

How Much Does It Cost to Become a Life Coach?

When becoming a life coach, one of the initial considerations is understanding the costs associated with this career. While rewarding both personally and professionally, there’s no denying that it demands significant investments. Each aspect carries its own cost, from education and training, certification, traditional business and operation expenses, and more. 

Below is a breakdown of the costs associated with becoming a life coach to shed light on the various expenses you might encounter.

Education and Training

A career in life coaching typically begins with education and training. These are the foundations that shape your expertise and effectiveness as a coach. Prominent life coach training programs offer a structured approach, costing anywhere from $2,000 to $10,000. For instance, programs accredited by the International Coach Federation (ICF) often come with a higher price tag but also offer significant advantages in terms of industry recognition.

In addition to formal training, self-study materials, including books, online courses, and video tutorials, contribute to your knowledge base. These costs vary widely, but you can expect to spend $200 to $500 on these items. Workshops and seminars also offer valuable learning experiences and opportunities for networking. They can cost anywhere from $100 to $500 per event. See our top training suggestions here.

Is Becoming a Life Coach Hard?

For the people who are driven to serve as a life coach, no, becoming a life coach is not especially hard. These generous souls are motivated to help others achieve their potential, so the work involved in becoming a coach is rewarding rather than a burden. 

Of course, many coaches dislike the non-coaching tasks that they are forced to do: marketing, content creation, invoicing, and website maintenance, for instance. The good news is that once your business is generating enough revenue to cover the expense, those roles can be outsourced to affordable professionals who love doing what you dislike.

Do You Need to Study to Be a Life Coach?

Yes, to be an effective and reputable life coach, you will need to study coaching strategies, master the use of insightful assessments, learn how to listen carefully, and hone your ability to pose good questions. While many life coaches are naturally gifted in these areas, the best coaches are continually deepening their understanding and exploring new techniques and frameworks. Coaches study their craft by way of reading books and industry publications, collaborating in networks of peers, getting certified and working through training programs, being reflective about their own practice, and getting feedback from clients

While coaching is an unregulated industry that doesn’t require certification, that doesn’t mean coaches are unskilled or uneducated. Most coaches guide clients through a combination of study and real-world experience.

a coach studies for a certification program


Certification is optional but still carries significant weight in the coaching industry. Accreditation from a recognized institution is a testament to your professional competence and ethical standards. It also facilitates trust-building with potential clients. 

Depending on the institution and the level of certification, the cost ranges between $2,000 and $6,000. A certified coaching program can range from $2,000 to $10,000, depending on the institution and program depth. Although certification is optional, it offers credibility, access to coaching networks, and training in coaching methodologies, making it a valuable investment for aspiring coaches.

How Much Does It Cost to Get ICF Certification?

The International Coaching Federation (ICF) offers three levels of certification: associate, professional, and master. The fee for the training at all levels is $2,000 to $2,500. 

How Long Is Life Coach Certification?

The three levels of ICF certification require 60, 125, or 200 hours of training, plus additional client-facing coaching experience. The credentials last for three years before renewal is required. 

Other coaching certification programs have different requirements and certification duration, but ICF is one of the most stringent, and thus best, systems for coaches.

Dealing with legal and tax requirements is unavoidable in running any business, so remember to factor in the following expenses for your coaching business. 

  • Business Registration: To operate legally, you must register your business with relevant local, state, or federal authorities. This ranges from $50 to $500, depending on your location and the type of business entity you select.
  • Tax Preparation and Filing: As a business owner, your tax situation becomes more complex. While you can manage your own taxes, consider hiring a financial professional. Depending on their rates and the complexity of your taxes, this could cost between $200 and $1,000 annually.
  • Legal Fees: You might also incur legal fees for services such as drafting contracts or consulting on legal matters. These costs can vary greatly depending on the nature and duration of the service, but you should always budget a few hundred dollars for any potential legal needs.

Operational Costs 

Operational costs represent the ongoing expenses required to run your life coaching business. To minimize or eliminate these costs, opt to run your business online. These are key factors that need consideration when calculating the overall financial investment in your practice.

Internet and Phone Expenses: In today’s digital era, a reliable internet connection and phone service are integral for running a successful coaching practice, particularly for online sessions, marketing, and client communication. Expect to pay anywhere from $50 to $150 per month, depending on your location and the service package you select.

Website: Running an online coaching business introduces additional costs. Creating a professional website might require hiring a web developer, costing anywhere from $200 to $5,000, depending on the complexity.

Software and tools: Coaching software and technological tools that help with scheduling, billing, and client management are necessary investments. The monthly cost ranges from $50 to $200, depending on the software’s capabilities.

Office Rent: You will require physical office space for a brick-and-mortar coaching business. Whether renting a commercial space or dedicating part of your home to your business, it’s important to account for these costs. Office rental rates vary widely based on location and size, from a few hundred to several thousand dollars a month.

Utilities: If you’re operating from a separate office space, remember the cost of utilities like electricity, water, and heating. These expenses are anywhere from $100 to $500 per month, based on your office size and usage.

Insurance: Professional liability insurance, or errors and omissions insurance, protects your business from negligence claims and is highly recommended for life coaches. Aim to budget around $500 to $1500 annually.

Marketing and Branding

Marketing and branding are critical for the profitability and longevity of your coaching business.  

An active and engaging social media presence can boost your reach and visibility. Depending on the extent of your strategy, you could manage this yourself or hire a social media manager, which may cost up to $1,000 per month.

Virtual and physical networking events provide opportunities to connect with like-minded professionals and potential clients. Look to attend low-cost or free events to save money, but better opportunities could cost upwards of $10,000 per event. 

Coach directory listings can be free to $200 annually.

View marketing costs as a valuable investment in growing your client base and establishing industry connections.

Is the Investment Worth It? Do the Math with This Free Guide

Download your free Coaching Income and Cost Guide to help you determine if life coaching is the right investment for you! Your answer involves weighing the costs against potential rewards, both financial and personal. The financial cost of becoming a life coach can get pricey, especially in the early stages. But the return on your investment, in the form of a thriving coaching practice, outweighs the expenses. 

Making an informed decision about pursuing a career in life coaching requires thorough research, thoughtful consideration of financial and personal factors, and an understanding of the realities of the coaching industry. The investment can be significant, but it’s well worth it for those who find deep satisfaction in aiding others’ personal growth and are willing to commit to the profession.

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Written by The Coach Factory Team

We're a team of coaching enthusiasts who hire and work with coaches. Members of our team run businesses in the coaching industry or provide services that support coaches, and several of us are coaches ourselves.

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