Coaching industry insights tell us that the coaching industry is currently experiencing explosive growth. Every day, it seems like there’s a new coach popping up on LinkedIn, Instagram, and even TikTok. To make it in this space, passion alone won’t cut it. You have to dig deeper.
Certifications are foundational in coaching. Not only do they prove to clients that you are able to deliver transformative results, but the right certification can directly impact your profits. Motivation Code certification adds new opportunities for coaches never before available.
MCode taps into human motivation and connects that driver to a client’s ultimate success. When you truly understand what makes your clients tick, you become the coach who “gets it.” Clients are even willing to pay premium rates for that level of insight.
Let’s discuss what makes MCode so valuable to your coaching practice.
What Is MCode?
Motivation Code, or MCode, is an assessment developed by a team of behavioral scientists and data analysts. It takes a unique approach to understanding what makes people tick and how they find fulfillment. Unlike traditional personality assessments, MCode combines personal storytelling with scientific methodology to uncover deep-seated motivations.
“I’ve taken all kinds of personality tests and nothing has been as accurate, helpful, or actionable as MCode. Every word I read made me go, ‘Yes, this is it EXACTLY!’ It articulates what motivates me in ways I’d never considered before.” — Georgiana Laudi, Co-Founder and CEO, Forget The Funnel
MCode’s methodology is based on over 60 years of behavioral research on motivation. The assessment isn’t based on self-reporting, which can be unreliable. Instead it breaks down 32 common core motivators into eight Motivational Dimensions, or themes. These themes are identified through a unique process:
- Story Analysis. Participants share stories about times when they felt highly motivated or energized. These narratives are analyzed for recurring patterns and themes.
- Language Processing. Advanced algorithms examine the specific language used in these stories, looking for key phrases and emotional indicators that align with known motivational factors.
- Behavioral Patterns. The assessment looks at how individuals describe their actions and reactions in various situations, which can reveal underlying motivational tendencies.
- Contextual Evaluation. MCode considers the context in which motivations emerge, recognizing that different environments can trigger different drivers.
- Comparative Analysis. Individual results are compared against a large database of analyzed stories and motivational patterns to identify the most prominent themes.
- Hierarchy of Motivators: The assessment doesn’t just identify motivators but ranks them in order of significance for the individual.
This approach aims to provide a more objective and nuanced understanding of what truly drives an individual. It goes beyond surface-level preferences or stated goals. By focusing on actual experiences and the language used to describe them, MCode bypasses conscious biases and taps into deeper, often unconscious motivational factors.
Breaking Through The Noise
Recent coaching industry insights show that there are 4.38 million practicing coaches worldwide. This has led to intense competition and a need for differentiation. Coaches are facing a real challenge — they need to prove their value quickly and deliver measurable results. Generic approaches just don’t cut it anymore.
An MCode certification addresses these challenges by providing coaches with a tool for rapid, deep understanding of client motivations. This, in turn, allows for more tailored coaching approaches and improved client engagement.
Coaches need tools that can provide objective insights while allowing for a more nuanced interpretation. This is what MCode aims to provide.
MCode vs. Other Assessments
While tools like DiSC, Big Five, StrengthsFinder, and Myers-Briggs offer valuable insights, they miss a primary element of human psychology. Without motivation, coaches are missing key indicators that lead to fulfillment.
“Through the powerful tool MCode, I am able to accelerate the process of uncovering the insights we need to align initiatives with what matters most to my clients. If you’re a coach looking to ask more powerful questions and lead your clients toward an aligned, energy-giving life, not just a financially successful one, MCode is your secret weapon.” — David Tofilon, Brand Strategist, Tofilon Consulting
For example, a client can excel at something (their strength) but still feel unfulfilled if it doesn’t align with their core motivations.
Imagine an Optimizer who excels at improving efficiency in their company’s financial systems. On paper, they’re incredibly successful—they’ve saved the company millions through process improvements and automated workflows. Their strength in optimization is undeniable.
But, despite being naturally gifted at this work, they feel unfulfilled because their core motivation is to make a direct positive impact on people’s lives. They may find more satisfaction in applying their optimization talents to improving healthcare systems and processes. In this environment, they can see how their efficiency improvements directly help people.
MCode bridges this gap, helping you reveal your clients’ potential even within their areas of strength.
3 Examples of MCode in Action
Imagine having a key that unlocks the hidden drivers behind your clients’ behaviors, decisions, and aspirations. That’s exactly what MCode offers to coaches like you. By tapping into the power of motivation, you can transform your coaching practice and deliver unprecedented results for your clients.
Whether you’re working with busy entrepreneurs, corporate leaders, or individuals seeking personal growth, MCode provides a unique lens through which to view and address their challenges.
“I’ve done a lot of assessments, so I thought I knew what to expect when I took the MCode assessment. I was wrong. It gave me insights no other personality or gift assessments have given me. In addition, filling out the assessment questionnaire helped me connect dots on my gifting and talent that I had never noticed before. I’m a huge fan.” — Carey Nieuwhof, Author, Speaker, Podcaster
Let’s explore how you can apply MCode insights across various coaching scenarios, from boosting personal health to driving business success. These real-world applications demonstrate the versatility and power of motivation-based coaching, showcasing how MCode can be your secret weapon in helping clients achieve breakthrough results.
Enhancing Personal Health and Fitness Goals
MCode helps you align fitness routines with clients’ core motivations. Most fitness training programs focus primarily on exercises and nutrition. But an Achiever requires a specially designed workout plan with clear milestones, a structured schedule, and competitive elements to ensure success and maximum fulfillment.
Enhancing Leadership and Team Dynamics
MCode works the same for team communication and task allocation. For instance, if you have a client leading a diverse team, the motivational insight for each team member is game-changing.
Imagine a project manager with a strong Optimizer dimension. They could be tasked with streamlining processes, playing to their strengths and boosting their job satisfaction.
Preventing Burnout and Improving Work-Life Balance
For entrepreneurs and high-achievers, use their MCode profile to reframe self-care. If you have a client with strong Driver or Achiever dimensions, they might view downtime as ‘unproductive’. Help them see it differently.
MCode results should be used to show clients how rest actually fuels achievement. A daily workout or meditation session will no longer be seen as time away from work, but as essential time that makes them more effective at work.
Remember, MCode isn’t just about understanding motivations. It’s about applying that understanding to create real, lasting change in your clients’ lives.
MCode Certification Process
Becoming MCode certified is a journey that can increase both skillsets and profits. The certification helps you understand how to provide the best coaching experience to your clients.
To get started, firsst choose one of two available certification paths — Certified MCode Coach or Certified MCode Executive Coach. The Certified MCode Executive Coach is great for coaches who work with teams and organizations.
The certification process is broken down into four modules:
- Module 1 is made up of 20 online, self-paced lessons that’ll provide you with a solid introduction to the MCode framework.
- Module 2 is a deep-dive into the definitions and nuances of the 8 MCode Dimensions and 32 Motivational Themes.
- Module 3 contains just 5 lessons, but is a masterclass in Dimensional conflicts and synergies.
- For Module 4, you’re paired with a mentor, who will guide you through the process of learning to conduct 90-minute Impact Sessions, to help your clients deeply understand and unlock the full potential of their MCode report.
What’s covered in an MCode Impact Session
- Techniques for recognizing motivational patterns in personal stories.
- Strategies for identifying and leveraging Motivational Flow.
- Practical advice on aligning work with Motivations for greater fulfillment.
- Collaborating effectively with individuals driven by different motivations.
- Comprehensive understanding of the Dimensions of Motivation and their impact.
The entire certification program takes about 16 hours, but you can do most of it at your own pace.
After completing your certification, you’ll be able to help your clients identify their unique Motivation Code and how to tap into their deepest Motivations to do meaningful work and fulfill their goals. This understanding dramatically improves coaching success and creates consistent results. When your clients are productive and successful it will reflect in the success of your coaching practice.
MCode Certification Investment and Return
What makes MCode different from other assessment certifications is the community of support you receive and the potential return on your investment. Here’s how it works. The investment for the two levels of certification are:
Certified MCode Coach: $999
If you’re only interested in one-on-one coaching and not conducting Team Workshops, this abbreviated track will provide you with a foundational understanding of the MCode framework and equip you to conduct 90-minute Impact Sessions with your clients.
Certified Executive MCode Coach: $2,999
As a Certified MCode Executive Coach, you’ll become an expert in the Motivation Code framework and gain the skills and knowledge to help individuals, teams, and organizations leverage intrinsic motivations to drive powerful personal and professional success.
Both certifications offer resources and returns that include:
- Listing in the Certified MCode Coach Directory.
- Display your official certificate and digital badge.
- Display the official MCode logo on your website.
- Access to Impact Session clients through referrals.
- For Executive Certified Coaches: Earn up to $7,500 for conducting Team Workshops.
During your training, you’ll attend a minimum of three Team Workshops where you will earn a commission. For the initial Team Workshop, you’ll learn by watching. During the second workshop, you’ll have the opportunity to co-lead the workshop. You will lead the third workshop while being observed.
And when you’ve completed three Team Workshops successfully, you’ll be certified to conduct MCode Team Workshops on your own, earning a 50% revenue share.
MCode: The Future of Success in Coaching
As the coaching industry continues to evolve, tools like MCode represent a new frontier in understanding human motivation. MCode aims to become the new standard in coaching and transformation. With a host of benefits for you and your clients, it’s unlike any other assessment on the market.
MCode has a number of practical applications across various aspects of life and work. It promotes more personalized, motivation-aligned strategies in personal development, leadership, and organizational culture. This approach is revolutionizing how we think about performance, satisfaction, and success in both personal and professional contexts.
Ready to gain unmatched experience and competitive advantage? Become a Certified MCode Coach today!
