The Coach Factory Blog

I almost didn’t publish this article. Not because the data isn’t important — it is. The coaching profession just crossed $5.34 billion in global revenue, nearly double where it was six years ago, with 122,974 active practitioners worldwide. Those numbers deserve attention. But numbers don’t capture what I’m hearing from coaches every single week. The uncertainty. The questions about AI. The feeling that the ground is shifting under their feet — and nobody’s giving them a straight answer about what to do next. So after digging into the latest research from the ICF, PricewaterhouseCoopers, McKinsey, Deloitte, and other leading firms, I decided to share…