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Paid Ads for Coaches: When Google Makes Sense, When Meta Does, and When Neither Does
Ads don’t create demand for a coaching practice. They send more people to whatever you’ve already built. How to choose between Google and Meta, what has to exist first, and when the smartest ad budget is zero.
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Group Coaching Pricing: The Math Most Coaches Guess At
There’s no industry benchmark for what a cohort seat should cost, and the published ranges disagree by eightfold. Here’s how to build the number yourself: what the cohort has to earn, the seats you’ll actually fill, and what it costs you to run.
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Write a Coaching Report Your Sponsor Can Actually Forward
Your sponsor already believes in the work. The person who decides on your next term never met you, and reads your report two levels up. Here is how to write one that holds up without you in the room.
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How to Build a Coaching Agency Without Wrecking What You Built
The other road past your own calendar is delivering your coaching through other coaches, and almost nobody writes the operational version. Five things decide whether it works, starting with what happens to the coaching when you’re not in the room.
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55% of Employers Now Offer Coaching as a Benefit. Here’s the Number to Put in Your Pitch.
SHRM’s 2026 benefits research puts leadership and managerial coaching at 55% of employers, up eight points in a year. What that benchmark is worth in a corporate pitch, what it doesn’t prove, and why a rising benefit line often means a platform won rather than an independent coach.
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How to Raise Your Coaching Rates Without Losing Clients
Setting a price is the easy part. Raising it on clients you already have is the harder conversation. When to raise, how far to move, who to grandfather, and what to say.
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LinkedIn Advice Sessions for Coaches: Should You Turn It On?
LinkedIn now lets you sell a paid, bookable call straight from your profile, and it takes no cut. Here’s what that replaces, what it leaves out, and who should skip it.
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Coaching Clients Through AI Layoffs: What the New Numbers Mean for Your Practice
Layoffs are down 40% this year, but AI is now the top stated reason companies give for cutting jobs. That changes who buys coaching, where those clients surface, and how you position for work they don’t know to look for yet.
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Google Now Shows Whether AI is Citing Your Coaching Blog
SEO for coaches just changed shape: the goal is no longer only ranking a link, it’s being the source the AI answer cites. Google’s new Search Console report finally makes that visible. Here’s what it shows, how to earn citations, and whether to ever opt out.
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AI Disclosure Requirements for Coaches: What to Check Before August 2
A new EU rule requires telling people when they’re talking to an AI. Here’s an honest look at the AI disclosure requirements for coaches, who they bind, and what to check before August 2.
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The Small Business Coaching Market Is Outgrowing Enterprise
Large enterprises hold most of the coaching spend, but small and mid-sized businesses are the segment growing fastest. What two named research firms actually agree on, why the supply side should worry you more than the demand side, and how to reposition when the owner is the buyer.
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AI Coaching Platforms Are Coming for the Mid-Market: How Independent Coaches Should Respond
AI coaching platforms are absorbing the manager-tier, mid-market work independent coaches never served. Here’s which coaching stays human, and how to position your practice above the automated bracket.
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Growing Your Coaching Business
Learn how to attract clients through your custom coaching packages and online courses. Then leverage tools like blogging, social media, landing pages, and client referrals to land even more ideal coaching clients and maximize the profits of your coaching business. Become a VIP member for bonus content on top of these great articles from Coach Factory.